Valley of the Moon Film Project

Bear Flag Revolt

Bear Flaggers Henry Beeson, Ben Dewell, and Harvey Porterfield reconvene on June 14, 1896 on the 50th anniversary of the Bear Flag Revolt. (Parmelee Collection)


From the days when Indigenous peoples first roamed the golden hills and valley floor, Sonoma’s Valley of the Moon has been an idyllic setting of extraordinary beauty, bounty, and adventure. With a moderate climate, abundant springs, and fertile soils, Sonoma has long attracted people from all walks of life. It is here in Sonoma Valley where epic historical events unfolded and laid the groundwork for the vibrant community that we enjoy today.

Although there are numerous books and magazines focused on Sonoma history, there is no single feature-length video that traces the history of the valley.

In 2016, Julie Morrison partnered with local historian Robert Parmelee and Sandi Hansen, former Director of the Depot Park Museum, to launch a project to create a film that captures and preserves Sonoma’s rich historical heritage.

The film highlights the history of the valley from early Indian tribes through the pueblo days and establishment of the Mission; Bear Flag revolt; economic rise of hot springs resorts; agricultural evolution; Prohibition; and modern times including the ascent of Sonoma as a wine and food mecca.

Featured are conversations with local historian Robert Parmelee and other legendary Sonomans as they explore the character, colorful history and lure of Sonoma Valley over time.

Also featured are images from the Parmelee Collection, amassed over sixty years by Parmelee. The vast collection of Sonoma Valley memorabilia is truly legendary with documents, photographs, maps, flags and artifacts representing an astonishing library of treasures dating as far back to the 1840s and the Bear Flag days.

A fundraising campaign is currently underway to raise sufficient funds to complete the project. Kindly consider offering support for this community-based endeavor. You can make a donation via PayPal or make checks payable to ISI with “VOM” included in the memo. Send checks to ISI, P.O. Box 2037, Sonoma, CA 95476

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Sonoma Valley: Voices from the Past from Julie Morrison on Vimeo.

Clare Densmore

Clare is a tech-savvy marketing communications professional that is passionate about building community engagement and raising awareness for social change. Clare plans to elevate ISI’s thought leadership and amplify the voice of ISI’s clients by harnessing the power of social media and integrated communications strategies.

Clare’s work with other nonprofits in the Bay Area, includes the California Institute of Integral Studies (CIIS) Expressive Arts Therapy Program and The Institute for Poetic Medicine. She also serves as a global rep and advisor for the FIGMENT Project. Clare holds a Bachelor’s degree in Communications Sciences from the University of Connecticut.

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