The wearable technology market is set to surpass $30 billion by 2020. While science and technology jobs continue to grow in this area, women still make up less than 28% of the science and engineering workforce.
Women continue to avoid Science, Technology, Engineering and Math (S.T.E.M.) fields for many reasons, including:
- A lack of S.T.E.M. role models for young girls
- Negative stereotypes about their capabilities as a girl
- A lack of skills being taught at an early age
- Stereotypes of the S.T.E.M. fields don’t match how girls see themselves
Like many problems, in order to really change the future, the solution needs to confront the source.
Enter: The Science Line, seeking to change these statistics by combining science and technology with fashion to break down barriers. We work to introduce young girls to the S.T.E.M. fields, to have positive female role models in these fields and to learn useful skills to empower them.
Founded in 2016, The Science Line is a fiscally sponsored non-profit, working to bridge the gap between science, technology, and fashion by inspiring youth through S.T.E.M. fashion shows, competitions, educational kits and hands-on workshops.
The Science Line began after Sara Jennings realized the untapped potential of combining Science, Technology, and Fashion. After realizing there were very few ways for beginners to get started creating tech fashions, she began developing a nationwide effort to connect those in the technology and science realms with fashion for the benefit of educating the next generation. Jennings set about to make information and education accessible through workshops and kits, and to inspire young girls to explore the S.T.E.M. fields through S.T.E.M. fashion shows. In November of 2016, Jennings ran her first S.T.E.M. fashion show at the Challenger Space Center of Arizona and The Science Line was launched.
Jennings holds a level 2 certification for high powered rocketry, is an avid stargazer and worked at the Steward Observatory Mirror lab and SkyCenter as a student. She is also a Students for the Exploration and Development of Space (SEDS) alumni and former Vice Chair of SEDS-USA.
Pam Campbell joined ISI in the summer of 2013, and became ISI Project Director in January 2014. Pam’s previous career was in healthcare administration. Her life-long interest in sustainability and environmental issues led her to ISI. Pam shares her UC Berkeley Alma Mater with Dr. Cole, and holds a Masters degree in Public Administration, University of San Francisco.