To Give or Not To Give?

Love but ?

Thought I would share this article about donor decision making.  Many things go into ‘donor-dollar decisions’. We all have our own decision making matrix, and it’s largely subjective and intangible. A lot of conversation is going on these days about ‘how-to’ more accurately determine whether a nonprofit is worthy of receiving your donation – or not. Speaking for myself, I’m wondering how much of my subjectivity is based on incorrect assumptions? I’ve always hated to see a ton of dough being spent on non-programatic activities, (like glossy pamphlets and expensive annual reports). Now I’m seeing that too simplistic a viewpoint isn’t smart either. I want to be more sophisticated about deciding whether the nonprofit I’m considering supporting is making progress and doing good work – and remember that ‘low overhead’ alone isn’t a sufficient indicator.

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