Thought I would share this article about donor decision making. Many things go into ‘donor-dollar decisions’. We all have our own decision making matrix, and it’s largely subjective and intangible. A lot of conversation is going on these days about ‘how-to’ more accurately determine whether a nonprofit is worthy of receiving your donation – or not. Speaking for myself, I’m wondering how much of my subjectivity is based on incorrect assumptions? I’ve always hated to see a ton of dough being spent on non-programatic activities, (like glossy pamphlets and expensive annual reports). Now I’m seeing that too simplistic a viewpoint isn’t smart either. I want to be more sophisticated about deciding whether the nonprofit I’m considering supporting is making progress and doing good work – and remember that ‘low overhead’ alone isn’t a sufficient indicator.
Pam Campbell joined ISI in the summer of 2013, and became ISI Project Director in January 2014. Pam’s previous career was in healthcare administration. Her life-long interest in sustainability and environmental issues led her to ISI. Pam shares her UC Berkeley Alma Mater with Dr. Cole, and holds a Masters degree in Public Administration, University of San Francisco.